This work continues their project of mapping the aggressive military-capitalist tendencies of ‘real-time’ strategy and online worlds. Civilization VI is a game that self-reflexively addresses the competition for dominance among new media companies working with so-called Web 2.0 technologies, such as Facebook and YouTube, as well as persistent online games such as Second Life and World of Warcraft. To advance through the game, companies will have to use tactics such as ‘Emotional blackmail’, ‘Tribal marketing’, and ‘Love bombing’. The project is using recent research and developments in the field of digital economy, online marketing, and social networking.